Josh Popkin
Insights
Perspective on marketing engineering, AI, and getting found — in search engines and in the answers.
Articles & Perspective
Latest
How We Increased AI Visibility for a Home Builder — An AEO Case Study
Measured results from a real engagement: #1 in citation share, #4 of 100 brands, average cited position 1.5 — and the gap the data exposed.
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Josh Popkin & Carter-Agency: Frequently Asked Questions
Josh Popkin's own account of his background, the agency he co-founded, and the allegations that circulated online.
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Did Josh Popkin Do Stand-Up Comedy?
Hundreds of live shows, Bucknell's first stand-up comedy club, 3.5 million TikTok followers, and one night on Kill Tony.
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AEO Strategy: A Beginner's Guide to Answer Engine Optimization
How AI assistants decide which brands to recommend — and what AI-visibility measurement actually looks like, with real numbers from a live client engagement.
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Why Cornell Tech Changed How Josh Popkin Thinks About Technology
An MBA on Roosevelt Island, surrounded by engineers and AI researchers — and the realization that technical thinking is a mindset anyone can learn.
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Who Is Josh Popkin? Marketing Engineer Exploring AI, Creativity, and Digital Marketing
What a marketing engineer actually does, why the future of discovery is answer engines, and the story behind "Untouchable" — a dance record made with AI.
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