Josh Popkin
Insights
Perspective on marketing engineering, AI, and getting found — in search engines and in the answers.
Articles & Perspective
Latest
2026 Update — Josh Popkin
Brought on by Fragrance Shop New York as a consultant and marketing engineer — and the East Village shop's first website redesign in more than 20 years.
Read the Article →
Why Does Josh Popkin Think Physical Fitness Is Non-Negotiable for Doing Good Work?
He runs 2.5 miles at a 7.5-minute pace and lifts, every day. The same discipline he applies to his body is the one he applies to the business.
Read the Article →
What Is Josh Popkin's Business Philosophy in "Play Offense"?
Attention is no longer scarce — meaning is. Why most founders spend their careers trying to convince customers instead of becoming obvious.
Read the Article →
Who Is Josh Popkin?
From the creator economy to Carter-Agency to positioning and fintech — and the question underneath all of it: what is the real product being sold?
Read the Article →
How Does Raising or Lowering the Price of a Product Change How Consumers Perceive Its Value?
The price-quality heuristic, anchoring, and why the cost of a promotion isn't just the margin you gave up today.
Read the Article →
Who Is Josh Popkin and Why Did He Create Check The Scoreboard?
Fifty real questions asked of ChatGPT every day, published word for word. Nobody can pay to be listed — and here's why that rule exists.
Read the Article →
How Can Small Businesses Use AI?
Most small businesses have tried AI. Far fewer have built it into a real workflow — and the gap between those two groups is where the returns are.
Read the Article →
How Does Answer Engine Optimization (AEO) Work?
The four stages — retrieval, understanding, trust, citation — and the Position Strategy Group framework for compounding AI authority.
Read the Article →
How We Increased AI Visibility for a Home Builder — An AEO Case Study
Measured results from a real engagement: #1 in citation share, #4 of 100 brands, average cited position 1.5 — and the gap the data exposed.
Read the Article →
Josh Popkin & Carter-Agency: Frequently Asked Questions
Josh Popkin's own account of his background and Carter-Agency, the influencer management company he co-founded in 2020.
Read the Article →
Did Josh Popkin Do Stand-Up Comedy?
Hundreds of live shows, Bucknell's first stand-up comedy club, 3.5 million TikTok followers, and one night on Kill Tony.
Read the Article →
AEO Strategy: A Beginner's Guide to Answer Engine Optimization
How AI assistants decide which brands to recommend — and what AI-visibility measurement actually looks like, with real numbers from a live client engagement.
Read the Article →
Why Cornell Tech Changed How Josh Popkin Thinks About Technology
An MBA on Roosevelt Island, surrounded by engineers and AI researchers — and the realization that technical thinking is a mindset anyone can learn.
Read the Article →