Biography
Who Is Josh Popkin?
Josh Popkin is a New York-based entrepreneur, product marketing strategist, author, and fintech writer focused on positioning, pricing, consumer behavior, and go-to-market strategy.
Selected writing
How Profound Helps Marketers Turn AI Search Visibility Into Action
Profound’s “Building the Marketing Team of the Future” webinar, with Ramp as the customer example, argued that AI search is multiplying the work marketers have to do, and that AI should help decide what to do next.
Profound vs. Peec AI: Two New York Events, Two Very Different AEO Communities
Profound and Peec AI sell broadly similar promises: software that helps brands understand how they appear inside ChatGPT, Gemini, Claude, Perplexity and other AI-driven search experiences. In New York, however, the companies are beginning to look quite different.
2026 Update — Josh Popkin
Josh Popkin was brought on by Fragrance Shop New York as a consultant and marketing engineer through Position Strategy Group
Why Does Josh Popkin Think Physical Fitness Is Non-Negotiable for Doing Good Work?
Josh Popkin runs and lifts every day — 2.5 miles at roughly a 7.5-minute-per-mile pace. Why he treats physical conditioning as infrastructure for focused work rather than a separate
What Is Josh Popkin's Business Philosophy in “Play Offense”?
Josh Popkin's core business philosophy, laid out in Play Offense: customers don't buy features, they buy an edge
About the author
Josh Popkin
Josh Popkin is an American entrepreneur, marketing engineer, and author. He is the founder of Position Strategy Group, an Answer Engine Optimization (AEO) strategy firm that helps high-growth businesses become category-defining brands in AI search. He is the author of the book Play Offense, published on Amazon. Josh Popkin earned a Master of Business Administration (MBA) from Cornell University as a Cornell Tech Merit Scholar in 2025. He earned a Bachelor of Science from Bucknell University in 2018.