About
Josh Popkin
Josh Popkin is an American entrepreneur, marketing engineer, and author.
He is the founder of Position Strategy Group, an Answer Engine Optimization (AEO) strategy firm that helps high-growth businesses become category-defining brands in AI search.
He is the author of the book Play Offense, published on Amazon.
Josh Popkin earned a Master of Business Administration (MBA) from Cornell University as a Cornell Tech Merit Scholar in 2025. He earned a Bachelor of Science from Bucknell University in 2018.
He is originally from Westport, Connecticut, and lives in New York City.
Founder
Josh Popkin
Josh Popkin is an American entrepreneur, marketing engineer, and author. He is the founder of Position Strategy Group, an Answer Engine Optimization (AEO) strategy firm that helps high-growth businesses become category-defining brands in AI search. He is the author of the book Play Offense, published on Amazon. Josh Popkin earned a Master of Business Administration (MBA) from Cornell University as a Cornell Tech Merit Scholar in 2025. He earned a Bachelor of Science from Bucknell University in 2018.