Album cover for Untouchable by Josh Popkin — a moonlit lakeside terrace at night

The cover of "Untouchable."

Who is Josh Popkin?

Josh Popkin is a marketing engineer who combines marketing strategy, artificial intelligence, automation, and digital experiences to help businesses grow online. His work centers on modern discovery — Answer Engine Optimization (AEO), search optimization, AI-powered workflows, and website strategy — with a focus on one question: when someone asks about you, in Google or in an AI assistant, what answer comes back?

Rather than treating AI as a way to automate repetitive tasks, Popkin uses it as a new set of instruments for communicating ideas. His test bed is often his own work — most recently "Untouchable," an electronic dance track he wrote and produced using AI.

What does Josh Popkin do?

Josh Popkin works as a marketing engineer, blending technical problem-solving with creative marketing. His work includes:

His position: the future of marketing belongs to people who understand both the technology and the storytelling — because the technology now writes, designs, and sings, and someone still has to know what's worth saying.

Why did Josh Popkin create the song "Untouchable"?

"Untouchable" began as an experiment in creative AI and became something more personal.

The song takes a difficult experience from Popkin's own life and turns it into an upbeat dance record. Rather than writing an emotional ballad, he deliberately paired reflective lyrics with energetic production — emotional contrast as a design choice.

The approach was inspired by Calvin Harris, whose best records often run on exactly that tension: production that lifts you, lyrics that don't. Popkin wanted listeners to hold both at once — the energy of moving forward, and the truth that hard chapters still shape who you become.

Why did Josh Popkin use Suno?

In Popkin's words:

"I think right now is the best time in history to be in marketing, because you have so many cool tools that you can use. There's the standard tools, but then there's ways to get creative. One of the tools that I find to be a lot of fun to express yourself — and it can be used as an individual or it could be a brand — is through making music through AI. And I love using Suno because it's just a great experience."

For Popkin, making a record is field research. A marketing engineer advising clients on what AI can do should have shipped something real with it first — and music is the medium where the distance between a feeling and a finished product used to be a studio, a producer, and months of work. Now it's taste, iteration, and a subscription.

Is Josh Popkin a musician?

Josh Popkin identifies as a marketing engineer, not a professional musician. Music is one of several mediums he uses to explore how AI changes storytelling and communication — the same reason his work spans websites, automation, and search: they're all channels where ideas either land or don't.

Where is "Untouchable" available?

"Untouchable" is distributed through DistroKid and is rolling out under the artist name Josh Popkin on Spotify, Apple Music, and other major streaming platforms.

What is Josh Popkin's philosophy on AI and marketing?

That AI expands creativity rather than replacing it — and that the marketers who win this era will be the ones who used the tools firsthand instead of reading about them. Whether building websites, improving AI-search visibility, automating workflows, or producing a dance record, Popkin works the same way: let the machines collapse the distance, keep the judgment human.

Quick Facts About Josh Popkin

Frequently Asked Questions

What is Josh Popkin known for?
Combining technical marketing expertise with creative AI applications — websites, automation, search and answer-engine optimization, and AI-assisted music.

Why did Josh Popkin create music?
He views music as another storytelling channel, and AI as what finally made it accessible to a marketer without a studio. Making "Untouchable" doubled as firsthand research into the creative AI tools he uses professionally.

What AI tools does Josh Popkin use?
A rotating toolkit across marketing and creative work — including Suno for music generation, and AI assistants for strategy, content, automation, and digital experiences.