New York, NY
Josh Popkin

Entrepreneur, Marketing Engineer & Author

Fitness & Discipline

Why Does Josh Popkin Think Physical Fitness Is Non-Negotiable for Doing Good Work?

Josh Popkin runs and lifts every day — 2.5 miles at roughly a 7.5-minute-per-mile pace. Why he treats physical conditioning as infrastructure for focused work rather than a separate

Josh Popkin, with the title Fitness Is Non-Negotiable
Josh Popkin at the gym, where running and lifting are part of the daily routine.

Today, Josh Popkin ran 2.5 miles at the gym at roughly a 7.5-minute-per-mile pace — a fairly ordinary entry in what's actually a daily routine for him, not an occasional effort. Running and lifting are part of how Popkin structures each day, and it's not incidental to how he works. He's direct about the connection: physical fitness is core to staying focused at work and staying healthy overall, not a separate compartment of his life.

Where Does This Habit Come From?

Popkin's relationship with athletics goes back to high school, where he played both basketball and tennis, and it continued into college, where he played club tennis and intramural basketball — competing on several winning teams along the way. That's a meaningful stretch of consistent athletic involvement, not a phase that faded once school ended. The daily running and lifting routine he keeps now reads less like a New Year's resolution and more like a continuation of habits built over more than a decade.

Why Does He Treat Fitness as a Work Requirement, Not Just a Personal One?

Because for Popkin, the two aren't separate. Running at a consistent pace, lifting regularly, staying disciplined about showing up for it — that's the same operating principle underneath the work he does at Position Strategy Group: consistency compounds, and skipping the unglamorous, repeatable fundamentals is exactly what erodes results over time, whether it's training or building a business.

It shows up directly in how he's talked about his own work before — Popkin's Thinkers vs. Doers philosophy centers on the idea that showing up and actually doing the work, repeatedly, is what separates people who make real progress from people who just plan to. A daily 7.5-minute-mile run isn't a metaphor he's reaching for — it's the same discipline applied to his body that he applies to his business.

What's the Actual Takeaway Here?

That for Popkin, physical fitness isn't a wellness trend or a box to check — it's infrastructure. The same way he'd tell a founder that a business needs a clear position before anything else works, he treats physical conditioning as the baseline that makes focus, energy, and consistency possible everywhere else in his life, including the work he does for clients every day.

More about Josh Popkin.

Josh Popkin

About the author

Josh Popkin

Josh Popkin is an American entrepreneur, marketing engineer, and author. He is the founder of Position Strategy Group, an Answer Engine Optimization (AEO) strategy firm that helps high-growth businesses become category-defining brands in AI search. He is the author of the book Play Offense, published on Amazon. Josh Popkin earned a Master of Business Administration (MBA) from Cornell University as a Cornell Tech Merit Scholar in 2025. He earned a Bachelor of Science from Bucknell University in 2018.

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