/* joshpopkincarteragency.com — PSG system (white, Inter, hairlines, one red) set in a newspaper grammar (serif heads, masthead rules, captions). */
:root{
  --bg:#FFFFFF; --paper:#FBFAF8; --ink:#0D0D12; --ink2:#6E6E80; --ink3:#A8A8B6;
  --hair:#E8E8EC; --red:#FF2A2A;
  --f:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --s:'Newsreader',Georgia,'Times New Roman',serif;
  --m:'IBM Plex Mono',ui-monospace,monospace;
  --pad:clamp(20px,5vw,80px);
  --col:680px; --wide:1080px;
  --ease:cubic-bezier(.22,1,.36,1);
}
*{margin:0;padding:0;box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font-family:var(--f);font-size:17px;line-height:1.55;letter-spacing:-.011em;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img{max-width:100%;height:auto;display:block}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
.mono{font-family:var(--m);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink2)}
.dot{display:inline-block;width:6px;height:6px;background:var(--red);border-radius:50%;margin-right:10px;vertical-align:2px}
.kicker{display:flex;align-items:center}

/* masthead */
.mast{padding:22px var(--pad) 0;text-align:center}
.topline{display:flex;justify-content:space-between;align-items:center;padding-bottom:14px;border-bottom:1px solid var(--hair)}
.mast .name{display:inline-block;margin-top:clamp(26px,4vw,44px);font-family:var(--s);font-variation-settings:'opsz' 72;font-weight:500;
  font-size:clamp(30px,5.2vw,62px);line-height:1;letter-spacing:-.02em;color:var(--ink)}
.mast .tag{margin-top:12px;font-family:var(--s);font-style:italic;font-size:clamp(16px,1.5vw,20px);color:var(--ink2)}
.menu{display:flex;justify-content:center;gap:clamp(22px,4vw,48px);margin-top:clamp(20px,3vw,30px);padding:14px 0;border-top:3px solid var(--ink);border-bottom:1px solid var(--hair);position:relative}
.menu::before{content:"";position:absolute;left:0;right:0;top:4px;border-top:1px solid var(--ink)}
.menu a{font-family:var(--m);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink2);padding:4px 0;border-bottom:1px solid transparent;transition:color .25s var(--ease),border-color .25s var(--ease)}
.menu a:hover,.menu a[aria-current]{color:var(--ink);border-color:var(--red)}

main{max-width:var(--wide);margin:0 auto;padding:clamp(40px,6vh,72px) var(--pad) clamp(70px,10vh,120px)}

/* cards */
.card{display:grid;gap:22px 40px;padding:28px 0;border-top:1px solid var(--hair);position:relative}
.card .pic{overflow:hidden;background:var(--paper)}
.card .pic img{aspect-ratio:3/2;object-fit:cover;object-position:50% 12%;width:100%;transition:transform 1.4s var(--ease)}
.card.lead .pic img{aspect-ratio:auto;object-fit:contain}
.card .pic:hover img{transform:scale(1.025)}
.card h2,.card h3{font-family:var(--s);font-variation-settings:'opsz' 48;font-weight:500;letter-spacing:-.018em;line-height:1.08;margin-top:12px}
.card h3{font-size:clamp(22px,2.4vw,28px)}
.card h2{font-size:clamp(32px,4.4vw,54px);letter-spacing:-.024em;line-height:1.02}
.card h2 a,.card h3 a{background-image:linear-gradient(var(--red),var(--red));background-size:0 1px;background-position:0 100%;background-repeat:no-repeat;transition:background-size .5s var(--ease)}
.card:hover h2 a,.card:hover h3 a{background-size:100% 1px}
.card .dek{margin-top:12px;font-family:var(--s);font-size:clamp(17px,1.5vw,20px);line-height:1.4;color:var(--ink2)}
.card.lead{grid-template-columns:minmax(0,6fr) minmax(0,6fr);align-items:center;border-top:0;padding-top:0}
.card.lead .dek{max-width:40ch}
.grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));column-gap:40px;margin-top:20px}
.grid .card{grid-template-columns:1fr;gap:16px;padding:26px 0 34px}
.grid .card .txt{padding-left:18px;position:relative}
.list .card{grid-template-columns:minmax(0,5fr) minmax(0,7fr);align-items:start}
.list .card:first-of-type,.more .card:first-of-type{border-top:0}

/* the one signature: hairline that grows red on hover (PSG) */
.txt{position:relative;padding-left:18px}
.txt::before{content:"";position:absolute;left:0;top:6px;width:1px;height:15px;background:var(--hair);transition:background .3s var(--ease),height .3s var(--ease)}
.card:hover .txt::before,.about:hover .txt::before{background:var(--red);height:30px}

.byline{display:flex;flex-wrap:wrap;gap:8px 18px;align-items:baseline;margin-top:16px}
.byline .by{font-size:13.5px;font-weight:500;letter-spacing:-.005em}
.byline .by a{border-bottom:1px solid var(--hair)}
.byline .by a:hover{border-color:var(--ink)}

.sect{font-family:var(--m);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink2);font-weight:500;padding-bottom:14px;border-bottom:3px solid var(--ink);margin-bottom:8px}
.empty{padding:40px 0;color:var(--ink3)}

/* about strip */
.about{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:32px 48px;align-items:center;margin-top:clamp(60px,9vh,110px);padding-top:clamp(40px,6vh,64px);border-top:3px solid var(--ink)}
.about .portrait{display:block;overflow:hidden;background:var(--paper)}
.about .portrait img{transition:transform 1.4s var(--ease)}
.about .portrait:hover img{transform:scale(1.025)}
.about h1,.about h2{font-family:var(--s);font-variation-settings:'opsz' 48;font-weight:500;font-size:clamp(28px,3.4vw,42px);letter-spacing:-.02em;line-height:1.05;margin-top:12px}
.bio{margin-top:16px;font-family:var(--s);font-size:clamp(17px,1.45vw,19.5px);line-height:1.5;color:var(--ink)}
.links{list-style:none;display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:20px}
.links a{font-family:var(--m);font-size:10.5px;letter-spacing:.13em;text-transform:uppercase;color:var(--ink2);border-bottom:1px solid var(--hair);padding-bottom:3px;transition:.25s var(--ease)}
.links a:hover{color:var(--ink);border-color:var(--red)}

/* about page */
.profile{display:grid;grid-template-columns:minmax(0,6fr) minmax(0,6fr);gap:40px 56px;align-items:start}
.profile h1{font-family:var(--s);font-variation-settings:'opsz' 72;font-weight:500;font-size:clamp(36px,5vw,64px);letter-spacing:-.024em;line-height:1;margin-top:14px}
.profile .sub{margin-top:34px;font-family:var(--m);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink2);font-weight:500}
.portrait-lg{background:var(--paper)}
figcaption{margin-top:10px;font-size:12.5px;line-height:1.45;color:var(--ink2)}
figcaption .credit{font-family:var(--m);font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink3);margin-left:8px}

/* article */
.art{max-width:var(--col);margin:0 auto}
.art-head h1{font-family:var(--s);font-variation-settings:'opsz' 72;font-weight:500;font-size:clamp(34px,5.4vw,60px);letter-spacing:-.026em;line-height:1.02;margin-top:14px}
.art-head .dek{margin-top:18px;font-family:var(--s);font-size:clamp(18px,1.7vw,22px);line-height:1.4;color:var(--ink2)}
.art-head .byline{margin-top:24px;padding-top:18px;border-top:1px solid var(--hair)}
.art .hero{margin:clamp(30px,4vh,44px) 0 clamp(36px,5vh,56px)}
.art .hero img{width:100%;background:var(--paper)}
.body{font-family:var(--s);font-size:clamp(18px,1.55vw,20px);line-height:1.6;letter-spacing:-.004em}
.body>*+*{margin-top:1.15em}
.body > p:first-of-type::first-letter{font-family:var(--s);font-weight:500;font-size:3.6em;line-height:.82;float:left;padding:.08em .12em 0 0}
.body h2{font-variation-settings:'opsz' 36;font-weight:500;font-size:clamp(24px,2.6vw,30px);letter-spacing:-.018em;line-height:1.15;margin-top:1.9em}
.body h3{font-weight:500;font-size:clamp(20px,2vw,23px);letter-spacing:-.012em;margin-top:1.6em}
.body a{border-bottom:1px solid var(--ink3);transition:border-color .25s var(--ease)}
.body a:hover{border-color:var(--red)}
.body ul,.body ol{padding-left:1.3em}
.body li+li{margin-top:.4em}
.body blockquote{margin:1.6em 0;padding:4px 0 4px 24px;border-left:2px solid var(--red);font-size:1.12em;line-height:1.45;font-style:italic;color:var(--ink)}
.body blockquote p+p{margin-top:.6em}
.body hr{border:0;border-top:1px solid var(--hair);margin:2em 0}
.body strong{font-weight:600}
.body table{width:100%;border-collapse:collapse;font-family:var(--f);font-size:15px}
.body th,.body td{text-align:left;padding:10px 12px 10px 0;border-bottom:1px solid var(--hair);vertical-align:top}
.body th{font-family:var(--m);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink2);font-weight:500;border-bottom:1px solid var(--ink)}
.body code{font-family:var(--m);font-size:.82em;background:var(--paper);padding:.1em .35em}
.body .fig{margin:2em 0}
.body .fig img{width:100%;background:var(--paper)}
.art-end{padding:36px 0 0;text-align:center}
.art-end .dot{margin:0}
.more{margin-top:clamp(60px,9vh,110px)}

/* scroll reveal */
.rv{opacity:0;transform:translateY(16px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.rv.in{opacity:1;transform:none}

/* footer */
.foot{padding:30px var(--pad);display:flex;justify-content:space-between;gap:16px 24px;flex-wrap:wrap;border-top:1px solid var(--hair)}
.foot nav{display:flex;gap:22px;flex-wrap:wrap}
.foot nav a{font-family:var(--m);font-size:10.5px;letter-spacing:.13em;text-transform:uppercase;color:var(--ink2);transition:color .25s var(--ease)}
.foot nav a:hover{color:var(--ink)}

@media(max-width:820px){
  .card.lead,.list .card,.about,.profile{grid-template-columns:1fr}
  .card.lead h2{font-size:clamp(30px,8vw,44px)}
  .grid{grid-template-columns:1fr}
  .topline{font-size:10px}
  .topline #today{display:none}
}
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition-duration:.01ms!important}
  .rv{opacity:1;transform:none}
  html{scroll-behavior:auto}
}
/* empty state: the author strip is the whole front page until the first article lands */
.about.solo{margin-top:0;padding-top:0;border-top:0}
/* about page: the agency first, the founder after */
.agency{max-width:var(--col);margin:0 auto clamp(56px,8vh,96px)}
.agency h1{font-family:var(--s);font-variation-settings:'opsz' 72;font-weight:500;font-size:clamp(36px,5vw,64px);letter-spacing:-.024em;line-height:1;margin-top:14px}
.agency p+p{margin-top:1.1em}
.agency>p:not(.kicker){font-family:var(--s);font-size:clamp(18px,1.55vw,20px);line-height:1.6;letter-spacing:-.004em}
.agency h1+p{margin-top:26px}
.profile{padding-top:clamp(40px,6vh,64px);border-top:3px solid var(--ink)}
.profile .h1{font-family:var(--s);font-variation-settings:'opsz' 48;font-weight:500;font-size:clamp(28px,3.4vw,42px);letter-spacing:-.02em;line-height:1.05;margin-top:12px}