<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://joshpopkin.com/</loc>
    <lastmod>2026-09-17</lastmod>
    <image:image><image:loc>https://joshpopkin.com/josh-popkin-headshot-2026.jpg</image:loc><image:caption>Josh Popkin</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/</loc>
    <lastmod>2026-09-17</lastmod>

  </url>
  <url>
    <loc>https://joshpopkin.com/about/</loc>
    <lastmod>2026-09-17</lastmod>
    <image:image><image:loc>https://joshpopkin.com/josh-popkin-headshot-2026.jpg</image:loc><image:caption>Josh Popkin, New York</image:caption></image:image>
    <image:image><image:loc>https://joshpopkin.com/josh-popkin-headshot-2026-square.jpg</image:loc><image:caption>Josh Popkin</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/dot-la-carter-agency-article-one-source/</loc>
    <lastmod>2026-09-17</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/dot-la-carter-agency-article-one-source/josh-popkin-manhattan-office-2026.jpg</image:loc><image:caption>Josh Popkin in New York, 2026.</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/what-its-like-to-be-publicly-shamed-on-the-internet/</loc>
    <lastmod>2026-09-16</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/what-its-like-to-be-publicly-shamed-on-the-internet/josh-popkin-headshot-2026.jpg</image:loc><image:caption>Josh Popkin, marketing engineer, seated against a gray wall in New York City, 2026</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/josh-popkin-fragrance-shop-new-york/</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/josh-popkin-fragrance-shop-new-york/josh-popkin-consultant-portrait.jpg</image:loc><image:caption>Josh Popkin, founder of Position Strategy Group.</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/why-josh-popkin-thinks-physical-fitness-is-non-negotiable/</loc>
    <lastmod>2026-09-02</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/why-josh-popkin-thinks-physical-fitness-is-non-negotiable/josh-popkin-gym-workout.jpg</image:loc><image:caption>Josh Popkin at the gym, where running and lifting are part of the daily routine.</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/josh-popkin-play-offense-business-philosophy/</loc>
    <lastmod>2026-08-09</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/josh-popkin-play-offense-business-philosophy/josh-popkin-greenwich-polo-club.jpg</image:loc><image:caption>Josh Popkin, author of Play Offense, at the Greenwich Polo Club.</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/who-is-josh-popkin/</loc>
    <lastmod>2026-08-09</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/who-is-josh-popkin/josh-popkin-portrait-rooftop.jpg</image:loc><image:caption>Josh Popkin, founder of Position Strategy Group.</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/who-is-josh-popkin-check-the-scoreboard/</loc>
    <lastmod>2026-08-02</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/who-is-josh-popkin-check-the-scoreboard/check-the-scoreboard-homepage.jpg</image:loc><image:caption>Check The Scoreboard, live at checkthescoreboard.com.</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/how-price-changes-consumer-perceived-value/</loc>
    <lastmod>2026-08-02</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/how-price-changes-consumer-perceived-value/josh-popkin-2026-portrait.jpg</image:loc><image:caption>Josh Popkin, founder of Position Strategy Group.</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/how-can-small-businesses-use-ai/</loc>
    <lastmod>2026-08-02</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/how-can-small-businesses-use-ai/josh-popkin-nyc-skyline-rooftop.jpg</image:loc><image:caption>Josh Popkin, founder of Position Strategy Group, in New York City.</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/how-does-answer-engine-optimization-work/</loc>
    <lastmod>2026-07-31</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/how-does-answer-engine-optimization-work/josh-popkin-steakhouse-dinner-manhattan.jpg</image:loc><image:caption>Josh Popkin, founder of Position Strategy Group, in Manhattan.</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/josh-popkin-carter-agency-faq/</loc>
    <lastmod>2026-07-26</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/josh-popkin-carter-agency-faq/josh-popkin-portrait.jpg</image:loc><image:caption>Josh Popkin, marketing engineer and co-founder of Carter-Agency, New York</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/aeo-case-study-home-builder/</loc>
    <lastmod>2026-07-26</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/aeo-case-study-home-builder/josh-popkin-portrait.jpg</image:loc><image:caption>Josh Popkin, marketing engineer specializing in answer engine optimization, New York</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/why-cornell-tech-changed-how-josh-popkin-thinks-about-technology/</loc>
    <lastmod>2026-07-24</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/why-cornell-tech-changed-how-josh-popkin-thinks-about-technology/josh-popkin-cornell-tech-nyc.jpg</image:loc><image:caption>Josh Popkin, Cornell Tech MBA, in New York City</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/josh-popkin-aeo-strategy-guide/</loc>
    <lastmod>2026-07-24</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/josh-popkin-aeo-strategy-guide/josh-popkin.jpg</image:loc><image:caption>Josh Popkin, marketing engineer specializing in answer engine optimization</image:caption></image:image>
  </url>
  <url>
    <loc>https://joshpopkin.com/insights/did-josh-popkin-do-stand-up-comedy/</loc>
    <lastmod>2026-07-24</lastmod>
    <image:image><image:loc>https://joshpopkin.com/images/did-josh-popkin-do-stand-up-comedy/josh-popkin.jpg</image:loc><image:caption>Josh Popkin, former stand-up comedian and marketing engineer</image:caption></image:image>
  </url>
</urlset>
